With new make up products being launched in the market on a daily basis, the make up companies adopt gimmicks and market strategies to make their creations noticeable amongst the sea of similar looking products. Since most lipsticks are being advertised as wonder products containing everything healthy, …

CoverGirl had a terrific idea when they came out with this all-day lip color. The outlast color comes in a wide variety of colors and also in a new SmoothWear design. Outlast color does stay on your lips for about 24 hours …